CONSULTING: CONCEPT DEVELOPMENT, IMPLEMENTATION, MARKETING. "Concept" problems can spark several solutions. Problems are disguised opportunities. Look for trends. Success happens when preparation meets opportunity. Mark Twain: "I was seldom able to see an opportunity until it had ceased to be one." One of the greatest opportunities today is to invent businesses that can charge significantly lower prices than competitors and still be profitable. This has been the secret of "Wal-Mart." Balance your dreams and discipline; wider opportunities must recognize "constrained resources and solutions to do more with less will evolve." CONCEPTS2MKT develops, implements and markets with skills from a multiplicity of disciplines providing the entrepreneur with an array of focused services. Product design is really about making stuff. It is a team sport. That is, transforming information about a problem relayed by the consumer, the manufacturer, the engineer, the salesman, the marketer, and the client, into a solution that satisfies everyone. Product design's roots are in architecture, art, and engineering, but it's much more than the sum of these parts. Product designers create the physical form of products. CONCEPTS2MKT is also a designer of businesses - design entrepreneurs: food niches, restaurants, retail, mail order, sports, healthcare, real estate, consumer products, and art. The world of making money doesn't belong to those with good ideas. It belongs to those who know how to take their ideas to the marketplace. Today's
central problem facing business is not a shortage of goods, but a shortage
of customers. What makes a company prosper are its marketing ideas and
offerings. |
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